Sustainable Customer Relationships

University of Phoenix Online
Phoenix, AZ, United States

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' This course develops the discipline of maintaining customer focus in highly diverse local and global markets. Topics include aligning customer needs with value propositions; identifying future growth opportunities; forecasting demand; new product development and design; strategic brand management; defending price margins; integrating the marketing mix across multiple channels; behavioral marketing; customer relationship management; reorienting organization functions around customers; and integrating customer feedback loops into strategic planning activities.
Topics and Objectives
Scanning the Marketplace to Build Sustainable Customer Relationships
Forecast market potential and future demand.
Identify your current and future customer and their needs.
Analyze competitive landscape and customer purchase behaviors.
Identify key external trends (technology, economic, political, legal, etc.).
Establish long-term marketing objectives.
Establishing the Product Development Agenda
Examine various processes and sources for generating new product.
Examine strategies to engage internal stakeholders in new product.
Evaluate marketing mix alternatives (Four P’s).
Develop product profitability models.
Evaluate internal/external risks and challenges associated with product development
Facilitating Product Implementation
Select appropriate product development initiatives.
Create product implementation plans across organization functions.
Create customer feedback loops.
Develop metrics to track implementation and product performance.
Understanding Customer Value
Analyze customer needs, behaviors and trends.
Analyze industry/competitive trends.
Leverage customer feedback.
Understand key drivers of customer value.
Establish long-term customer acquisition and retention objectives.
Perform customer segmentation analysis.
Evaluate customer/segment profitability metrics
Alternative Solutions to Sustain Customer Relationships
Identify best practices in customer relationship management.
Propose customer acquisition and retention initiatives.
Evaluate customer risk.
Align customer relationship initiatives and organizational goals.
Implementing Customer-Focused Strategies
Select value added customer initiatives.
Implement a comprehensive customer relationship management program.
Recommend measures to evaluate customer profitability and retention.
Recommend measures to evaluate customer relationship management effectiveness
...''

Phone:(800)366-9699

School Address:

3157 E. Elwood Street, Phoenix, AZ 85034 USA

Jobs & Resumes: Phoenix
Houses & Roommates: Phoenix

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