E-Business: Fundamentals of E-Commerce

ATA Corporate Training
Louisville, KY, United States

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' In this course, you will examine the history of the Internet and its influence on E-Commerce; and the validity of E-Commerce and why it is increasingly being integrated into the business model. You will also explore the fundamental business concepts as they relate to E-Commerce, such as customer relationship management; e-procurement; security and staffing issues; planning; metric identification techniques for measuring the success of E-Commerce initiatives; marketing strategies on the World Wide Web; and information on E-Commerce software, hardware, and service providers.


Table of Contents
LESSON 1: Overview of E-Commerce
Defining E-Commerce
History of the Internet and E-Commerce
Dispelling E-Commerce Myths
Why E-Commerce?

LESSON 2: The E-Commerce Domain
Customer Relationship Management (CRM)
Enterprise Resource Planning (ERP)
Supply Chain Management (SCM)
E-Procurement
Knowledge Management

LESSON 3: Facing Challenges in E-Commerce
Costs Involved in E-Commerce
Internet Transactions
Security Concerns
Staffing Concerns
The International Marketplace

LESSON 4: Achieving Goals in E-Commerce
Planning Techniques for Implementing E-Commerce Solutions
Evaluating Risk in E-Commerce Planning
Measuring the Success of E-Commerce Initiatives

LESSON 5: Developing E-Commerce Marketing Strategies
Internet Statistics: A Reference
Marketing Communications on the Web: A Reference
Marketing on the Internet: A Reference

LESSON 6: E-Commerce: Hardware, Software, and Service Providers
Identifying Software Involved in E-Commerce
Identifying Hardware Involved in E-Commerce
Identifying Service Providers Involved in E-Commerce

...''

Phone:1-866-894-8324

School Address:

ATA Corporate Training
10180 Linn Station Rd.
Suite A-200
Louisville, KY 40223


Jobs & Resumes: Louisville
Houses & Roommates: Louisville

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