Survey Design and Data Analysis Workshop

The Resource Center for Customer Service Professionals LLC
Chicago, IL, United States

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' This survey design training course will prove invaluable for anyone responsible for a survey research program, whether the focus is customer satisfaction, employee satisfaction, customer product needs, or any other area where survey research is appropriate. The seminar provides its students the background, knowledge, tools, and critical thinking skills to build and conduct a successful survey program from start to finish. While many of the examples used in the training are from customer surveys, the techniques taught are applicable to any survey program.

This is not a training course about why surveys should be done. Rather, this is a course that teaches, step-by-step, how to perform survey programs. You will learn about the tools and techniques for each step in a surveying process, and perhaps more importantly, what questions need to be asked -- and answered -- at every stage, questions the untrained surveyor would not think to ask. For organizations that are considering outsourcing the surveying effort, the course will provide valuable information for selecting the right vendor of surveying services and for being a successful partner in the surveying program.

The instructional method includes a combination or lectures and exercises to foster deep-seated learning -- and to foster group interaction that keeps the workshop interesting. We walk through the steps of creating a survey questionnaire with exercises for each major step.

Immediate feedback is also provided on attendees’ sample survey questionnaires. The class performs a group critique of questionnaires brought in by class members! This is a favorite part of the class for almost all attendees. They leave with more than just enhanced skills; they leave with an enhanced survey questionnaire.

Survey data analysis is best learned by doing. In this new 3-day format, you will be analyzing your own survey data set by applying the techniques lectured in the morning. If you don’t have a data set, we have a sample data set on which you can practice. Bring a laptop on which to perform the analysis -- and your data set.
...''

Phone:(708) 246-0320

School Address:

The Resource Center for Customer Service Professionals LLC
PO Box 401, Western Springs, IL 60558, USA


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