Marketing on the web

Capita Learning & Development
Birmingham, London, United Kingdom

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' E-commerce is taking an ever increasing share of most organisations’ sales and so we need to understand how it works and how we can take maximum advantage of the opportunities it offers. The rules which we have applied to our previous sales and marketing efforts no longer apply and we have to learn a whole new language and a very different way of attracting and retaining a customer. This course aims to answer all those questions and give you the tools to make more of your web marketing.

Learning objectives

Provide an insight into the advantages that the internet offers your business
Develop a web marketing strategy
Integrate your web activities into your current sales and marketing activities
Integrate web plans with your CRM strategy
Improve the cost effectiveness of your web activity.

Course content

Integrating sales, marketing and web strategies
Building an online presence
Effective e-mail and e-newsletter campaigns
Optimising your search engines
Intranets and extranets
Hosting and managing discussion forums
Viral marketing
CRM and web strategy
Evaluating web marketing campaigns.
...''

Phone:0800 022 3414

School Address:

London Office:
17 - 19 Rochester Row, London SW1P 1LA

Birmingham Office:
Quadrant Court, 49 Calthorpe Road, Edgbaston, Birmingham B15 1TH


Jobs & Resumes: Birmingham, London
Houses & Roommates: Birmingham, London

NLP
PRINCE2 project methodology
successful sales
Leading change
Leading the sales team
Liberating leadership
M_O_R Combined Foundation & Practitioner
Managing successful programmes: intermediate and practitioner
Managing successful programmes: foundation
Managing upwards
Memory skills for business improvement
Minutes and agendas
Motivate yourself for success
Negotiation skills for buyers
New to team leadership
Pitching for business
Presentation
Presenting a positive image
PRINCE2: Foundation and Practitioner

Notice: The course description on this page was captured from the Internet as historical reference or submitted by visitors. It was archived statically and not updated from day to day.
 

Tips: ASKEDU jobs and talents message board can help you find jobs related to your experience in a specific city, or hire somebody in place with particular knowledges.