copywriting

Capita Learning & Development
Birmingham, London, United Kingdom

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' Great copywriting turns everyday pieces of marketing collateral into sought-after items. This immensely enjoyable, totally interactive event takes you step-by-step through every fundamental aspect of copywriting. Starting off with defining a copywriter’s role, you’ll go on to learn how to distinguish between benefits and features, write and commission a brief, deal with outside suppliers, get to grips with punctuation and grammar, write professional emails and web-copy, work with designers; even write press releases that make the headlines. After just two-days, you’ll come away with the essential career-boosting skills you need to write with confidence and panache.

Throughout the course, you will be given the opportunity to write and have your work assessed by a professional copywriter.

Learning objectives

Define a copywriter’s role
Adapt and establish a corporate copy-style
Define objectives and benefits
Target your audience
Learn the classic copywriting models
Add structure throughout to your copy
Think more creatively
Revisit the rules of grammar
Write better press releases
Understand the principles of writing for the web.

Course content

Pinpointing a message
Writing a brief
Adapting and adopting classical copywriting rules and methods
Writing with a specific audience in mind
Writing advertisements
Writing brochures and leaflets
Writing direct mail letters
Writing posters
Writing press releases
Writing for the web.
...''

Phone:0800 022 3414

School Address:

London Office:
17 - 19 Rochester Row, London SW1P 1LA

Birmingham Office:
Quadrant Court, 49 Calthorpe Road, Edgbaston, Birmingham B15 1TH


Jobs & Resumes: Birmingham, London
Houses & Roommates: Birmingham, London

Righting written English
Running small projects
Situational leadership
Sponsoring Project Success
Stress management
Budgeting
Meeting skills
Supervisory management
Telesales
Marketing of services in the public sector
Time management
Think on your feet
Training the trainer
Valuing diversity
Workplace counselling
Writing for the web

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