Training Course:Writing for the webSchool/Trainer:Capita Learning & Development
Birmingham, London, United Kingdom
Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced
Course Description:
'' Imagine a world without the web. Now imagine the web without clearly written, useful copy
This highly popular course is essential for anyone wishing to write powerful content for websites. Attend it and you’ll discover cutting-edge techniques which will help you write professional web-copy that achieves the results you need. In-fact, with so much packed into this dynamic course, you can feel assured of picking up indispensable techniques to make your writing both scintillating and succinct.
Learning objectives
Plan copy for your website
Write powerful content which gets listed on search-engines
Turn email into ’must read’ mail
Brief your website copy and design team
Learn web-reading patterns
Integrate your copy strategy with design.
Course content
The differences between writing online and offline
Planning your copy
Writing powerful homepages
Understanding navigation
Turning staid English into provocative copy
Writing for an overseas audience
Taking your off-line content to an online audience
Understand grammar on the web
Dealing with PDFs
Briefing copy
Understanding branding styles
The ’Pyramid’ technique
Common web-writing mistakes.
...''
Please go to the school's official website for training price and schedule:
http://www.capita-ld.co.uk
Phone:0800 022 3414
School Address:
London Office:
17 - 19 Rochester Row, London SW1P 1LA
Birmingham Office:
Quadrant Court, 49 Calthorpe Road, Edgbaston, Birmingham B15 1TH
Jobs & Resumes: Birmingham, London
Houses & Roommates: Birmingham, London
Other training courses offered by Capita Learning & Development:
Meeting skills
Supervisory management
Telesales
Marketing of services in the public sector
copywriting
Time management
Think on your feet
Training the trainer
Valuing diversity
Workplace counselling
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