Integrated Marketing Communications

The Business School - Loughborough University
Loughborough, Leicestershire, United Kingdom

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' This 2-day programme addresses the following themes:

The new media landscape in marketing communications
An overview of the IMC process and the media mix
The relevance of IMC to marketing and corporate strategies
The relationship of IMC to information technology and business intelligence
The relationship of IMC to Customer Relationship Management (CRM)
The key concepts of IMC
Measuring the impact of IMC on the marketing programme
Budgeting and allocation issues in IMC
The substantive implications of IMC for managerial decision making
Maximising the profit potential of marketing communications
A look ahead at IMC in the 21st century: Systems for intelligent automation of IMC
This programme uses a variety of pedagogical and training tools. Specifically, a combination of lectures, case analyses, in-class exercises and problem assignments, all based on a range of industries or companies, will serve to reinforce the key concepts. In addition, participants will work through a systematic process that will enable them to develop an IMC framework which can be embedded within their own company.

...''

Phone:+44 (0)1509 228275

School Address:

The Business School
Loughborough University
Ashby Road
Loughborough, Leicestershire
LE11 3TU
United Kingdom


Jobs & Resumes: Loughborough
Houses & Roommates: Loughborough

Risk Assessment
Office Health and Safety
Collaborating Skills For Credit & Lending Managers
Fire Safety Management
Healthcare Fire Safety Practice
Delivering Sustained Business Value
Marketing Strategies
Strategic Business Direction
Finance for Non-Financial Managers
Leading Strategic Change
IT Management for Non-IT Executives
Leading and Developing People Programme
Leading for Success
Negotiating Skills for Bankers
New Product Design
Supply Chain Management
UK Banking
Automotive Retail Management
Back Care Management

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