Supply Chain Management

The Business School - Loughborough University
Loughborough, Leicestershire, United Kingdom

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' Supply chains are networks that optimise the flow of materials, services, information and money to deliver maximum value to customers at the lowest possible cost. Attaining supply chain efficiency has become the core competency requirement for organisations in the 21st century. But competency in supply chain management is hard to attain because complexity runs rampant in modern supply chains. Modern supply chains are complex because they involve interactions between multiple parties with conflicting objectives, difficult coordination issues between those parties, information distortions caused by lack of alignment between the incentives of the individual members of the supply chain, and conflicts between what is best for the individual and for the system.

Managing the intrinsic complexity of supply chains demands a clear understanding of its relationship to key business processes such as information technology and communications, and functional areas such as marketing and production. Furthermore, the achievement of supply chain efficiency requires new technological concepts and optimisation tools.

Leading business thinkers in industry as well as academia believe that, in many industries, competition is now increasingly between supply chains rather than between firms. But many firms suffer from major inefficiencies in their supply chain, and could consequently realise great gains in value by focusing on optimising their supply chain.

An efficient supply chain is critical to market success in today¡¯s highly competitive industries. Managers interested in improving the efficiency of their supply chain require a high-level understanding of the interrelationships between various business processes and the scope and limitations of modern optimisation technologies.

This 2-day programme will address the following:

An overview of distribution, logistics and Supply Chain Management (SCM)
The impact of information technology of distribution, logistics and supply chains
The marketing mix and Integrated Marketing Communications (IMC) concept
The impact of the marketing mix and IMC on SCM
The Bullwhip Effect and its implications for SCM
Complexity science concepts and SCM
Key business processes for SCM
Customer analysis and SCM
Customer service
New product development and SCM
Distribution
Sales forecasting
Inventory management
Optimisation technologies and SCM
A look ahead at SCM in the 21st century: Systems for intelligent automation of SCM

This programme uses a variety of pedagogical and training tools. Specifically, a combination of lectures, case analyses, readings, simulations and problem assignments, all based on a range of industries or companies, will serve to reinforce the key concepts. In addition, participants will work through a systematic process that will enable them to develop a conceptual framework for supply chain design which can be embedded within their own company.

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Phone:+44 (0)1509 228275

School Address:

The Business School
Loughborough University
Ashby Road
Loughborough, Leicestershire
LE11 3TU
United Kingdom


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Marketing Strategies
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Leading Strategic Change
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IT Management for Non-IT Executives
Leading and Developing People Programme
Leading for Success
Negotiating Skills for Bankers
New Product Design
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Automotive Retail Management
Back Care Management
Healthcare Risk Management
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part-time MBAs

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