Employer Branding

Canadian Management Centre
Calgary, Ottawa, Toronto, Winnipeg, Canada

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' The labour market is an economic market like any other. In this present economic market, companies must now compete for employees in the same way that they have always competed for customers.

Demographic forces are such that the competition for talent is here for at least the next 5 to 10 years. As a result, companies are turning to marketing strategies and techniques that have worked successfully with customers and applying them to employees. They are creating an Employer Brand in order to attract and retain the talented employees they need to ensure the viability and success of their organizations.

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HOW YOU WILL BENEFIT

You will be able to explain the benefits of Employment Branding to Business Managers
You will gain the skills necessary to approach Human Resource strategies, policies, practices and programs from a Brand perspective consistently.
You will be able to sell the value of investing in an Employer Branding Campaign to your organization to help attract and retain valuable resources.
You will be able to maximize brand equity in your company by managing the give and take nature of Employer-Employee equation to achieve equilibrium
YOU WILL LEARN

The importance of creating a compelling employer brand
The key concepts associated with brand development
The processes and key steps to create and integrate a strong brand
The core components of an Employer Value Proposition
The consultative and change management aspects of an employer branding campaign
WHO SHOULD ATTEND

Human Resource Managers, Directors, Vice Presidents who function, or would like to function, in a strategic and consultative client relationship
...''

Phone:1 877-CMC-2519

School Address:

150 York St., 5th Floor,
Toronto, Ontario M5H 3S5
Canada

Jobs & Resumes: Calgary, Ottawa, Toronto, Winnipeg
Houses & Roommates: Calgary, Ottawa, Toronto, Winnipeg

Budgeting
Financial Analysis
Advanced Strategies for Controllers
Cost Accounting
Human Resource Management
Employment Law
Behavioural Interviewing
Building Business Acumen for Learning Professionals
The Strategic Role of Human Resources: Becoming an Essential, Value-Providing Business Partner
Linking the Balanced Scorecard with Learning Strategy
Fundamentals of Marketing
Product Management
Harnessing the Power of PR in the Canadian Marketplace
Pricing Strategies
Marketing For Non-Marketing Managers
Competitive Marketing Strategies
Professional Selling
Sales Management
Controlling the Buyer

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