Fundamentals of Marketing

Canadian Management Centre
Calgary, Ottawa, Toronto, Winnipeg, Canada

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' Thoroughly understand both the internal and external forces that impact the profitability of your products or services and ultimately, your organization. This intensive three-day seminar gives you the hands on tools, techniques and skills you need to deliver bottom line contributions and become a strategist who can think and act outside the box.

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HOW YOU WILL BENEFIT

Learn how to create a best practice marketing strategy designed to deliver a sustainable competitive advantage for your product or service
Select the right market segments and create strategies for positioning your product or service profitably
Identify the best advertising and promotion options
YOU WILL LEARN

How to manage your product through the various stages of its life cycle
The power of pricing to achieve desired market results
Strategies to maximize market share potential through market segmentation
How to collect vital market and competitive intelligence
A disciplined approach to introducing new products and services
To drive sales through a strategic marketing communications mix including the Internet
...''

Phone:1 877-CMC-2519

School Address:

150 York St., 5th Floor,
Toronto, Ontario M5H 3S5
Canada

Jobs & Resumes: Calgary, Ottawa, Toronto, Winnipeg
Houses & Roommates: Calgary, Ottawa, Toronto, Winnipeg

Financial Analysis
Advanced Strategies for Controllers
Cost Accounting
Human Resource Management
Employment Law
Behavioural Interviewing
Building Business Acumen for Learning Professionals
The Strategic Role of Human Resources: Becoming an Essential, Value-Providing Business Partner
Linking the Balanced Scorecard with Learning Strategy
Employer Branding
Product Management
Harnessing the Power of PR in the Canadian Marketplace
Pricing Strategies
Marketing For Non-Marketing Managers
Competitive Marketing Strategies
Professional Selling
Sales Management
Controlling the Buyer
Selling to Senior Executives

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