Harnessing the Power of PR in the Canadian Marketplace

Canadian Management Centre
Calgary, Ottawa, Toronto, Winnipeg, Canada

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' Powerful, real-world PR strategies, brought to you by the industry’s most prestigious players! This seminar is co-designed and facilitated by senior executives from NATIONAL Public Relations, one of Canada’s leading public and government relations consulting firms. It provides you with the tools needed to improve the public perception of your organization. A well-designed public relations program can improve your organization’s image, reputation and business success. You’ll leave this two-day seminar ready to implement a variety of strategic and practical communications tactics.

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HOW YOU WILL BENEFIT

Learn the power of public relations and how to position your company and products effectively in the marketplace
Develop a communications plan that effectively targets your message to key stakeholders
Achieve maximized media coverage by creating package materials to engage the media
Gain management support and company-wide cooperation for your PR efforts
Evaluate the impact of your public relations efforts
YOU WILL LEARN

How public relations can effectively support the overall marketing goals of your company
Generating coverage of your organization in newspapers, magazines, radio, TV and online
How to media train your corporate spokespeople
How publicly traded companies communicate with their target audiences
Learning how to communicate effectively with employees
Communicating effectively during times of crisis
Measuring the success and impact of your PR efforts
WHO SHOULD ATTEND

Managers and marketing professionals who are new to public relations and in a position to improve their organization’s image in the marketplace to gain competitive advantage
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Phone:1 877-CMC-2519

School Address:

150 York St., 5th Floor,
Toronto, Ontario M5H 3S5
Canada

Jobs & Resumes: Calgary, Ottawa, Toronto, Winnipeg
Houses & Roommates: Calgary, Ottawa, Toronto, Winnipeg

Cost Accounting
Human Resource Management
Employment Law
Behavioural Interviewing
Building Business Acumen for Learning Professionals
The Strategic Role of Human Resources: Becoming an Essential, Value-Providing Business Partner
Linking the Balanced Scorecard with Learning Strategy
Employer Branding
Fundamentals of Marketing
Product Management
Pricing Strategies
Marketing For Non-Marketing Managers
Competitive Marketing Strategies
Professional Selling
Sales Management
Controlling the Buyer
Selling to Senior Executives
Selling to Major Accounts
Time and Territory Management for Salespeople

Notice: The course description on this page was captured from the Internet as historical reference or submitted by visitors. It was archived statically and not updated from day to day.
 

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