Pricing Strategies

Canadian Management Centre
Calgary, Ottawa, Toronto, Winnipeg, Canada

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' Take the mystery out of competitive pricing and maximize your product or service¡¯s sales potential. At this seminar, you¡¯ll gain unique tools and proven tactics to better assess your current pricing position and develop a pricing strategy that will increase your company¡¯s wallet share and long term customer loyalty.

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HOW YOU WILL BENEFIT

Make pricing decisions using an actual proven process rather than on guesswork
Align your pricing strategy to corporate goals and objectives
Identify what customers truly value and are willing to pay
Optimize pricing throughout your customer base by segmenting your market
Avoid the most common pricing errors that companies make
Build a competitive pricing model into your organizational structure
YOU WILL LEARN

Pricing strategies in competitive markets
Market research techniques to pinpoint customers¡¯ evaluations of suppliers¡¯ product quality, service level and overall value
How to conduct a competitive pricing analysis
How to create a competitive advantage to enhance pricing opportunities
A case study: the case of the pricing predicament
Tips to successfully implement new pricing strategies and tactics
...''

Phone:1 877-CMC-2519

School Address:

150 York St., 5th Floor,
Toronto, Ontario M5H 3S5
Canada

Jobs & Resumes: Calgary, Ottawa, Toronto, Winnipeg
Houses & Roommates: Calgary, Ottawa, Toronto, Winnipeg

Human Resource Management
Employment Law
Behavioural Interviewing
Building Business Acumen for Learning Professionals
The Strategic Role of Human Resources: Becoming an Essential, Value-Providing Business Partner
Linking the Balanced Scorecard with Learning Strategy
Employer Branding
Fundamentals of Marketing
Product Management
Harnessing the Power of PR in the Canadian Marketplace
Marketing For Non-Marketing Managers
Competitive Marketing Strategies
Professional Selling
Sales Management
Controlling the Buyer
Selling to Senior Executives
Selling to Major Accounts
Time and Territory Management for Salespeople
Advanced Sales Management

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