Marketing For Non-Marketing Managers

Canadian Management Centre
Calgary, Ottawa, Toronto, Winnipeg, Canada

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' This program is specifically designed for non-marketers who interface with the marketing function and are looking for a better understanding of marketing and its role.

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HOW YOU WILL BENEFIT

Acquire the skills, tools and techniques to identify, evaluate and solve marketing problems
Recognize the importance of strategy and learn to develop an effective marketing plan
Learn the components of an effective marketing communications mix
Understand the impact of the Internet on marketing strategies
Enhance your knowledge of marketing segmentation, life cycle extensions, product positioning and more
YOU WILL LEARN

Differentiating marketing from sales
The marketing mix (the four P¡¯s)
Mapping Out Your Strategy and Creating a Marketing Plan
SWOT analysis
Managing your product¡¯s life cycle
Distribution channels and the strategies behind them
Segmentation options and the Internet
Seven stages of new product/service development
WHO SHOULD ATTEND

Engineering, manufacturing, management, sales, accounting, finance, purchasing and research and development professionals who work closely with marketing departments. Anyone who seeks a better understanding of marketing objectives, strategies and plans.
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Phone:1 877-CMC-2519

School Address:

150 York St., 5th Floor,
Toronto, Ontario M5H 3S5
Canada

Jobs & Resumes: Calgary, Ottawa, Toronto, Winnipeg
Houses & Roommates: Calgary, Ottawa, Toronto, Winnipeg

Employment Law
Behavioural Interviewing
Building Business Acumen for Learning Professionals
The Strategic Role of Human Resources: Becoming an Essential, Value-Providing Business Partner
Linking the Balanced Scorecard with Learning Strategy
Employer Branding
Fundamentals of Marketing
Product Management
Harnessing the Power of PR in the Canadian Marketplace
Pricing Strategies
Competitive Marketing Strategies
Professional Selling
Sales Management
Controlling the Buyer
Selling to Senior Executives
Selling to Major Accounts
Time and Territory Management for Salespeople
Advanced Sales Management
Strategic Sales Negotiations

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