Writing Newsletters

Centre for Strategy and Communication
London, United Kingdom

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' Newsletters are often the backbone of a communications strategy but all too often fail to hit the mark. With a plethora of hard copy and electronic newsletters being produced, it is vital that yours stands out from the crowd. Delivering information and key messages in a lively style is key to attracting ¨C and keeping ¨C readers.

Course outline
This practically-based course looks at all aspects of newsletter planning, writing and production. Over the day you will cover:
identifying the role and scope of your newsletter
adding flair and creativity to your work
copy/pasting, editing and layout
how to give a professional edge
writing headlines not statements
best use of pictures and illustrations
essential differences between hard copy and electronic versions
making your corporate messages clear
branding issues
monitoring standard and evaluation
production scheduling
proofing
Who is the course for?
Anyone who has to write and produce newsletters for internal or external audiences. It is equally useful for those new to producing newsletters or those who are revamping an existing newsletter and are looking for some fresh ideas.
...''

Phone:020 7490 3030

School Address:

THE CENTRE FOR STRATEGY AND COMMUNICATION
140 Old Street
London
EC1V 9BJ
UK

Jobs & Resumes: London
Houses & Roommates: London

Internal communication
Podcast
Managing a media crisis
Parliamentary lobbying & public affairs
Powerful and inspiring presentations
confident and effective presentations
commissioning a video
Winning pitches
Working with celebrities
report writing
Writing for the Web
Event Management
Training the trainer
Bookkeeping for administrators
Customer care and telephone skills
Reception skills
From secretary to PA
Assertiveness
writing minutes

Notice: The course description on this page was captured from the Internet as historical reference or submitted by visitors. It was archived statically and not updated from day to day.
 

Facts: We provide free training course catalog service since 2003, in English and Chinese. Tens of thousands of visitors search our database from our portal and partners' websites each day.