Writing for the Web

Centre for Strategy and Communication
London, United Kingdom

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' A strong website works for your organisation 24 hours a day. This non-technical course helps you understand the role of website copy and how it differs from writing for other publications.

Course outline
You will look at the most effective methods of communicating information online, the importance of branding on the Internet and techniques to keep the busy reader interested. Over the day you will cover:
how websites are read
planning copy for your site
’magic’ words to enliven web writing
the importance of images
organising your website
adding value to your website
content management
your website as an ambassador for your organisation
your website as a PR tool
Who is the course for?
This course is suitable for anyone who needs to write for the web.
...''

Phone:020 7490 3030

School Address:

THE CENTRE FOR STRATEGY AND COMMUNICATION
140 Old Street
London
EC1V 9BJ
UK

Jobs & Resumes: London
Houses & Roommates: London

Podcast
Managing a media crisis
Parliamentary lobbying & public affairs
Powerful and inspiring presentations
confident and effective presentations
commissioning a video
Winning pitches
Working with celebrities
report writing
Writing Newsletters
Event Management
Training the trainer
Bookkeeping for administrators
Customer care and telephone skills
Reception skills
From secretary to PA
Assertiveness
writing minutes

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