Advertising for Marketers

CIM - The Chartered Institute of Marketing
London, Birmingham, United Kingdom

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' The traditional approach for marketers to learn about managing an advertising account has typically been through ’on the job’ experience. This course draws on best practice in the industry and aims to equip you with the tools and expertise you need to immediately optimise the management of your advertising accounts.

Benefits for your organisation:
Immediately following the course you will be equipped with a deep understanding of the scale and scope of the entire advertising development process, which will enable you to more effectively and efficiently develop advertising campaigns.

Benefits for you as an individual:
You will become a more efficient and professional member of the marketing department. The skills you learn will be able to be applied immediately to help in the development of effective advertising campaigns. You will be able to provide inspirational leadership over this complex and multi-disciplinary communication tool.

You will learn how to:

Understand agency structure and function
Appoint and appraise an advertising agency
Understand timing implications of the development process
Plan strategically to optimise brand positioning
Write a motivating creative brief
Manage an agency briefing meeting
Objectively judge creative work
Manage the creative development process
Understand the media market place
Prepare a media brief and brief a media agency
Assess a media plan
Appraise campaign effectiveness

...''

Phone:+44 (0) 1628 427200

School Address:

Cookham
Maidenhead
Berkshire
SL6 9QH
UK

Jobs & Resumes: London, Birmingham
Houses & Roommates: London, Birmingham

Achieve your Marketing Objectives through your Sales Team
Assert Yourself: Essential Skills to Excel in Marketing and Sales
Brainstorming
Brand Management: Developing the Brand Plan
Brand Strategies
Brand Management for Practitioners
Brand Marketing
Business-to-Business Marketing
Category Management
Channel Management

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