Copywriting for Marketers

CIM - The Chartered Institute of Marketing
Maidenhead, Berkshire, United Kingdom

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' This course will help you understand the complete process of copywriting and how to implement it within your organisation.

Benefits for your organisation:

The personality of an organisation is portrayed through its communications. Normally an organisation will use an agency, at considerable expense, to write copy. Yet, the most creative solution may be sitting within your own marketing department.

This course will encourage your in-house writers to become more effective, as well as gain better results from external resources.


Benefits for you as an individual:

You will never struggle with writers block again but write and think like a professional copywriter. This will improve the perception of your brand. You will be able to write anything from a poster to a brochure, confidently.


You will learn how to:

Understand the psychology of copywriting
Prevent writers block and turn a blank page into a powerful message
Brush up on your grammar
Understand creative media planning
Achieve mission-critical objectives through targeting your copy, as well as your marketing
Plan and write the perfect promotional letter
Write for the broadcast media
Plan, write and implement copy on the web
Control your PR with effective research, planning and writing
Confidently communicate with external creative suppliers

...''

Phone:+44 (0) 1628 427200

School Address:

Cookham
Maidenhead
Berkshire
SL6 9QH
UK

Jobs & Resumes: Maidenhead
Houses & Roommates: Maidenhead

Advertising for Marketers
Assert Yourself: Essential Skills to Excel in Marketing and Sales
Brainstorming
Brand Management: Developing the Brand Plan
Brand Strategies
Brand Management for Practitioners
Brand Marketing
Business-to-Business Marketing
Category Management
Channel Management
CRM to CMR: ’ Customer Managed Relationships’
E-Marketing - Online Marketing
Plan and Control Marketing Events
Business Finance
Innovation and Creativity
Integrated Marcoms
International Marketing Strategy
Leadership
Market Research- Building & Using Market Intelligence

Notice: The course description on this page was captured from the Internet as historical reference or submitted by visitors. It was archived statically and not updated from day to day.
 

Facts: This website holds more than 300,000 training course records worldwide, with hundreds of new postings daily. All services in this website are free!