Market Research- Building & Using Market Intelligence

CIM - The Chartered Institute of Marketing
Maidenhead, Berkshire, United Kingdom

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' Sound marketing decisions rely on the availability of market information. The information can be drawn from internal or external sources in order to develop strategy, to decide tactics or to measure performance. This course covers the components of a market intelligence system and the techniques you can use to meet your specific information objectives.

Benefits for your organisation:

Your organisation may not make effective use of the information it holds. This course will assist you by highlighting how information can be gathered, stored, analysed and distributed. Existing information can be supplemented by ad hoc research to address specific information needs and develop your organisation¡¯s marketing strategy.


Benefits for you as an individual:
You will benefit by understanding how information is used to make strategic decisions. You will develop the techniques available to gather such information and identify the systems that can be implemented to maximise your access to market information.

You will learn how to:

Identify information needs
Review existing information availability
Identify key secondary sources of information
Understand the components of a market intelligence system
Build competitor profiles
Design a research brief
Plan a market survey
Select appropriate methodologies
Design effective questionnaires
Use the Internet to source and build market data
Use market information as part of the planning process
Analyse information for effective decision making

...''

Phone:+44 (0) 1628 427200

School Address:

Cookham
Maidenhead
Berkshire
SL6 9QH
UK

Jobs & Resumes: Maidenhead
Houses & Roommates: Maidenhead

Channel Management
Copywriting for Marketers
CRM to CMR: ’ Customer Managed Relationships’
E-Marketing - Online Marketing
Plan and Control Marketing Events
Business Finance
Innovation and Creativity
Integrated Marcoms
International Marketing Strategy
Leadership
Marketing
Corporate and Brand Communications
Marketing Communications
Marketing for IT and Telecommunications
Marketing for Non-Marketing Managers
Measuring Marketing Performance
Marketing Planning
Negotiation
New Product Development

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