Marketing for IT and Telecommunications

CIM - The Chartered Institute of Marketing
Maidenhead, Berkshire, United Kingdom

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' Information and communication technologies have become ubiquitous in the home and business. Marketing goods and services in IT and telecommunications has become more important. However, the unique challenges of these fast-moving industries makes it difficult to apply traditional marketing concepts fashioned for consumer goods. This course addresses the gap between traditional marketing principles and the reality of marketing in IT and telecommunications today.

Benefits for your organisation:
A more professional, effective approach to marketing, tuned to your industry
Clearer identification of customer requirements, organisational capabilities and the market opportunities that arise from these
Better coordination between marketing and other functions
More effective promotion of your goods and services
More coherent management of the offer to customers and of your partner ecosystems

Benefits for you as an individual:
Exploring the differences between classical marketing and marketing in the IT and telecommunications industries
Understanding the latest techniques in high-technology marketing
Developing commercial as well as technical expertise
Knowing which marketing and marketing research techniques to use when
Applying a thorough, professional approach to marketing suited to the context of your industry

You will learn how to:

Apply current marketing thinking to the unique challenges of marketing in high-technology industries
Analyse your market, your competitors, industry trends and customer needs using up-to-date market and customer insight tools
Conduct appropriate marketing research for high-technology industries where customers often don¡¯t know what they want until they see it
Develop value propositions which are relevant to your customers and which fit with your organisational capabilities
Design integrated product offerings which fulfil the value proposition
Understand how to work with product development, technical, operations and marketing communications specialists to bring products to market successfully
Understand, develop and use the partner ecosystems needed to go to market
Use value propositions to communicate effectively with customers and consumers of high-technology products
Apply ¡®e-thinking¡¯ to communicating with and providing excellent service for your customers

...''

Phone:+44 (0) 1628 427200

School Address:

Cookham
Maidenhead
Berkshire
SL6 9QH
UK

Jobs & Resumes: Maidenhead
Houses & Roommates: Maidenhead

Plan and Control Marketing Events
Business Finance
Innovation and Creativity
Integrated Marcoms
International Marketing Strategy
Leadership
Market Research- Building & Using Market Intelligence
Marketing
Corporate and Brand Communications
Marketing Communications
Marketing for Non-Marketing Managers
Measuring Marketing Performance
Marketing Planning
Negotiation
New Product Development
Profitable Product Management:B2B
Profitable Product Management:B2C
Public Relations
Sales - Consultative Selling

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