Marketing Planning

CIM - The Chartered Institute of Marketing
Maidenhead, Berkshire, United Kingdom

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' A systematic approach to marketing planning has been shown to help organisations improve their performance. However, the marketing planning process is often flawed, resulting in poor plans or half hearted implementation. This course goes beyond the usual theoretical approach to this topic to help you develop the skills required to deal with the realities of developing and implementing successful plans.

Benefits for your organisation:

A systematic approach to marketing planning tailored to your circumstances, based on best practice will improve business performance through better implementation of higher quality marketing plans. This is derived from a thorough analysis of the current situation and a clear view of the best areas of the business to invest in.

Your organisation will gain more highly skilled and motivated marketing staff.


Benefits for you as an individual:

You will understand how to market plans inside your organisation, improve your technical skills in setting marketing plans and strategies. You will gain the ability to judge the content of and process for developing marketing plans and understand how to improve the performance of your organisation. Enhance your value to your organisation through delivering better marketing plans.


You will learn how to:

Develop a list of criteria to judge the quality of a marketing plan and decide which elements of a plan are necessary for your situation
Choose an appropriate marketing planning process
Test a marketing plan to determine whether it is right for your organisation
Understand the alternatives for developing a marketing budget
Control the implementation of a marketing plan
Develop an appropriate strategy to gain support from management, peers and implementers for your plan
Choose the right tools to use to develop your marketing plan
Analyse the current market situation and use the analysis to decide which are the best marketing options to adopt
Develop plans for your marketing mix to achieve your marketing objectives

...''

Phone:+44 (0) 1628 427200

School Address:

Cookham
Maidenhead
Berkshire
SL6 9QH
UK

Jobs & Resumes: Maidenhead
Houses & Roommates: Maidenhead

Integrated Marcoms
International Marketing Strategy
Leadership
Market Research- Building & Using Market Intelligence
Marketing
Corporate and Brand Communications
Marketing Communications
Marketing for IT and Telecommunications
Marketing for Non-Marketing Managers
Measuring Marketing Performance
Negotiation
New Product Development
Profitable Product Management:B2B
Profitable Product Management:B2C
Public Relations
Sales - Consultative Selling
Sales - Selling Services and Solutions
Field Sales Management
Segmentation Strategy

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