Training Course:Innovative Copywriting SkillsSchool/Trainer:CIM - The Chartered Institute of Marketing
London, United Kingdom
Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced
Course Description:
'' You will learn how to enhance copy creatively and turn ’junk mail’ into ’jewel mail’.
Benefits for you as an individual:
Your writing for the copy needs to stand out from your competitors. This workshop concentrates on the methods that you can use to innovate your copy.
You will begin to understand what to look for in the structure of an advertisement, and how this should be applied to your organisation. If you have a creative agency you will become more confident when managing them and adopt tactical methods of enhancing.
You will learn how to:
Pinpoint a target audience
Brainstorm with confidence
Establish an empathy with reader
Structure your writing
Appreciate the fundamentals of great direct mail cop
Understand grammar
Devise powerful web copyˇ
ˇ in fact, attend this fascinating workshop and you will learn outstanding copywriting techniques used successfully by the world’s most successful agencies.
...''
Please go to the school's official website for training price and schedule:
http://www.cim.co.uk
Phone:+44 (0) 1628 427200
School Address:
Cookham
Maidenhead
Berkshire
SL6 9QH
UK
Jobs & Resumes: London
Houses & Roommates: London
Other training courses offered by CIM - The Chartered Institute of Marketing:
Profitable Product Management:B2B
Profitable Product Management:B2C
Public Relations
Sales - Consultative Selling
Sales - Selling Services and Solutions
Field Sales Management
Segmentation Strategy
Presentation
Strategic Marketing
Sustainable Marketing Strategy
Writing for the Web in Plain English
Writing Perfect Reports and Proposals
Corporate Social Responsibility
Creative Communicator
CRM - Relationship Marketing
Marketing Design
E-marketing - Marketing Using the Web
E-marketing - Web Design
Search Engine Marketing
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