CRM - Relationship Marketing

CIM - The Chartered Institute of Marketing
London, United Kingdom

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' It provides a stimulating introduction and overview of the key strategic and tactical issues involved in retaining your most important customers.


Benefits for your organisation:

You are given the opportunity to apply the tools and techniques outlined to your own organisational context, developing an action-plan to apply and make a real difference back at work.


Benefits for you as an individual:

You will discover what relationship marketing is, its definitions and differentiation from traditional transactional marketing. You will also learn how relationships develop, the important factors and how to overcome potential barriers to implementation.


You will learn how to:

Identify the characteristics and the process of relationship marketing
Recognise the tools and techniques used to implement relationship marketing in different market contexts
Generate a number of strategic and tactical ideas to build customer loyalty in your own organisation
Structure and write a relationship marketing (customer retention) plan
Recognise some of the implementation issues likely to be met when introducing relationship marketing into your organisation
Build and develop the relationship marketing plan, structure and contents
The workshop uses case studies of relationship marketing in practice: examples from business to business, services, not for profit and fast moving consumer goods (FMCG) and applications in your own organisation.


...''

Phone:+44 (0) 1628 427200

School Address:

Cookham
Maidenhead
Berkshire
SL6 9QH
UK

Jobs & Resumes: London
Houses & Roommates: London

Field Sales Management
Segmentation Strategy
Presentation
Strategic Marketing
Sustainable Marketing Strategy
Innovative Copywriting Skills
Writing for the Web in Plain English
Writing Perfect Reports and Proposals
Corporate Social Responsibility
Creative Communicator
Marketing Design
E-marketing - Marketing Using the Web
E-marketing - Web Design
Search Engine Marketing
Strategic Internet Marketing
Email Marketing
Event Management - Exhibitions
Finance for Non-Financial Managers
Integrated Marketing Communications Plan

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