Marketing Design

CIM - The Chartered Institute of Marketing
London, United Kingdom

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' You will adopt a marcoms (marketing communications) viewpoint. This fact-filled day introduces you to key design concepts and principles: from understanding the psychology of design to appreciating design and brands.

Benefits for your organisation:
How and why design plays a key role in your marketing campaigns needs to be completely understood by the whole organisation. This workshop is ideal for designers seeking ¡®the edge¡¯ on competitors who are increasingly operating in a market where marketing collateral can fall into the trap of becoming indistinctive.

Benefits for you as an individual:

Speak with confidence to design agencies by understand the limitations and full potential of design.
You can re-assess your current corporate imagery by understanding the fundamentals of colour and composition.


You will learn how to:

Evaluate corporate ID
Enhance literature
Harness the power of design enhanced ¡®brand¨Cexperiences¡¯
Assess your web design
Ensure design consistency throughout your marketing mix

...''

Phone:+44 (0) 1628 427200

School Address:

Cookham
Maidenhead
Berkshire
SL6 9QH
UK

Jobs & Resumes: London
Houses & Roommates: London

Segmentation Strategy
Presentation
Strategic Marketing
Sustainable Marketing Strategy
Innovative Copywriting Skills
Writing for the Web in Plain English
Writing Perfect Reports and Proposals
Corporate Social Responsibility
Creative Communicator
CRM - Relationship Marketing
E-marketing - Marketing Using the Web
E-marketing - Web Design
Search Engine Marketing
Strategic Internet Marketing
Email Marketing
Event Management - Exhibitions
Finance for Non-Financial Managers
Integrated Marketing Communications Plan
Internal Communications

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