Search Engine Marketing

CIM - The Chartered Institute of Marketing
London, United Kingdom

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' It¡¯s hard to imagine life without our trusty search engine (eg Google) or directory (eg Yahoo). Two thirds of us use one or the other exclusively for finding relevant information on the Internet and most of us never move off the first page of results. So, with literally billions of pages on the web, it¡¯s imperative that we utilise proven search marketing tools and techniques to improve our relevance (ranking) for people searching for the types of products or services we provide.

Benefits for your organisation:
The Internet represents one of, if not, the most cost effective ways of interfacing with customers and perhaps more importantly prospects. However, with billions of web pages out there, it¡¯s imperative to use proven ¡®search marketing¡¯ tools and techniques to improve the electronic positioning of your organisation and it products and services. This workshop delivers these as well as a host of useful support materials and, of course, hands-on practical exercises and discussions with a view to ensuring ¡®your organisation comes out on top¡¯.

Benefits for you as an individual:
You will learn how to exploit the fundamental differences between search engines and directories in order to maximise the returns on your electronic marketing efforts. A thorough understanding of how search optimisation works coupled with access to proven search marketing tools and techniques should ensure you get the results you need. The establishment of a feedback loop will ensure you keep on top of things.

You will learn how to:

Differentiate between ¡®search engines¡¯ and ¡®directories¡¯
Use tried and tested techniques for improving ranking/positioning
Decide whether to do in-house or use a specialist agency/consultancy
Critically assess any third parties you might employ to help with ¡®optimisation¡¯
Find out what people search for (ie the most popular searches within your market)
Utilise ¡®free¡¯ (organic) as well as ¡®paid for¡¯ (pay-per-click) tools and techniques
Exploit linking and listing strategies which improve your ranking/positioning
Make relevant and winning ¡®submissions¡¯ to search engines and directories
Make the best use of the ¡®words¡¯ at your disposal (key words and metadata)
Make it easy for ¡®web crawlers¡¯ and ¡®spiders¡¯ to rate/rank your site highly
Avoid common search marketing pitfalls and key technical challenges
Utilise software to get the job done more efficiently and effectively
Put together a comprehensive search marketing action plan
Test market your search marketing using web analytics and other tools
Set an appropriate budget and continuously measure and evaluate

...''

Phone:+44 (0) 1628 427200

School Address:

Cookham
Maidenhead
Berkshire
SL6 9QH
UK

Jobs & Resumes: London
Houses & Roommates: London

Sustainable Marketing Strategy
Innovative Copywriting Skills
Writing for the Web in Plain English
Writing Perfect Reports and Proposals
Corporate Social Responsibility
Creative Communicator
CRM - Relationship Marketing
Marketing Design
E-marketing - Marketing Using the Web
E-marketing - Web Design
Strategic Internet Marketing
Email Marketing
Event Management - Exhibitions
Finance for Non-Financial Managers
Integrated Marketing Communications Plan
Internal Communications
Internal Marketing
Leadership Skills -Team Motivation Skills for Sales and Marketing Managers
Leadership Skills for New Managers

Notice: The course description on this page was captured from the Internet as historical reference or submitted by visitors. It was archived statically and not updated from day to day.
 

Tips: ASKEDU jobs and talents message board can help you find jobs related to your experience in a specific city, or hire somebody in place with particular knowledges.