Strategic Internet Marketing

CIM - The Chartered Institute of Marketing
London, United Kingdom

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' Most organisations view the Internet from a tactical rather than a strategic point of view and are therefore in real danger of ¡®missing the trick¡¯ in terms of the added value, competitive advantage, and potential business transformation the Internet can deliver.


Benefits for your organisation:

The workshop will be of interest to ¡®web-centric¡¯ organisations that want to fully understand the potential strategic value of the Internet and various electronic marketing tools and techniques available. It will also develop strategies to exploit and integrate electronic marketing activities into the delivery of your overall value proposition.


Benefits for you as an individual:

You will be given the perspective, information, tools and techniques to understand the strategic implications of the Internet, other electronic marketing tools, techniques and technologies as well as the range of e-business models available. You will be able to assess your current position in relation to competitors, technologies and industries and develop both strategic and tactical Internet/electronic marketing plans. These plans can then be integrated into all your marketing activities.


You will learn how to:

Use the SOSTAC® planning methodology (Situation, Objectives, Strategy, Tactics, Actions & Control) as a backdrop, and learn how to establish:

Where you are now (eg a ¡®brochureware¡¯/online literature web presence)
Where you want to be (eg a fully integrated ¡®clicks and mortar¡¯ business)
How you are going to get there (defined in both strategic and tactical plans)
What tactical electronic marketing tools and techniques can get you there (eg further investment in website design, layout, usability and interactivity as well as incoming traffic building techniques such as ¡®permission¡¯/¡®opt-in¡¯ email marketing)
How will you manage, monitor and evaluate your electronic marketing efforts
Finally, pull all of the above into a coherent and integrated strategic marketing plan.

...''

Phone:+44 (0) 1628 427200

School Address:

Cookham
Maidenhead
Berkshire
SL6 9QH
UK

Jobs & Resumes: London
Houses & Roommates: London

Innovative Copywriting Skills
Writing for the Web in Plain English
Writing Perfect Reports and Proposals
Corporate Social Responsibility
Creative Communicator
CRM - Relationship Marketing
Marketing Design
E-marketing - Marketing Using the Web
E-marketing - Web Design
Search Engine Marketing
Email Marketing
Event Management - Exhibitions
Finance for Non-Financial Managers
Integrated Marketing Communications Plan
Internal Communications
Internal Marketing
Leadership Skills -Team Motivation Skills for Sales and Marketing Managers
Leadership Skills for New Managers
Essential Law for Marketers

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