Email Marketing

CIM - The Chartered Institute of Marketing
London, Birmingham, Manchester, United Kingdom

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' Email gives a great opportunity to gain new customers and get closer to existing customers, but there are many pitfalls. This workshop describes a practical approach to email marketing from basic success factors to advanced targeting, tracking and testing. The content is devised to be relevant if you are relatively new to email marketing or an experienced email marketer.


Benefits for your organisation:

Organisations will benefit since the training shows how:

Email marketing is used as a strategic tool
Customer-centric email contact strategies can be defined
To build list size and maintain data quality
The latest legal requirements must be complied with


Benefits for you as an individual:

You will learn the ¡®critical¡¯ factors in devising an effective email campaign by using the best practice in design and copy for HTML and text format emails.

To evaluate and improve campaigns, you will receive Dave Chaffey¡¯s highly acclaimed book: ¡®Total E-mail Marketing¡¯ and an email campaign planning and review spreadsheet.


You will learn how to:

Plan integrated email campaigns
Devise creative and copy to increase open and clickthrough rates
Use tests and tracking metrics to improve response
Select email marketing suppliers
Revise or devise an e-newsletter
Use an eight stage approach to building a house list
Source opt-in B2C and B2B lists
The latest on ethical and legal constraints
Design an effective e-newsletter
Measure and improve email campaigns

...''

Phone:+44 (0) 1628 427200

School Address:

Cookham
Maidenhead
Berkshire
SL6 9QH
UK

Jobs & Resumes: London, Birmingham, Manchester
Houses & Roommates: London, Birmingham, Manchester

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