Event Management - Exhibitions

CIM - The Chartered Institute of Marketing
London, Manchester, United Kingdom

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' This workshop will guide you through the various stages and tasks involved in planning, preparing for, presenting, promoting, selling at and following-up exhibitions. By improving your organisation¡¯s performance in all those aspects you can expect to see tangible results. Your organisation should realise much greater benefits from their participation in exhibitions.

Benefits for your organisation:

Your organisation will be represented at exhibitions closely aligned to your marketing strategy, by sharpening your attendance objectives and evaluating their overall performance (including post event). You will be able to introduce new and refreshingly simple techniques that have worked for many other organisations. There will be other systems, ideas and concepts that can be adopted to consistently achieve results.


Benefits for you as an individual:

You will plan your events more efficiently and effectively by checking your current approach with the methods being recommended, gaining alternative ideas and procedures from your fellow delegates.


You will learn how to:

Plan your approach more effectively by - identifying, qualifying and selecting the right exhibitions for your company
Prepare in advance by ¨C clarifying real exhibition objectives and establishing appropriate checklists and timetables
Present a stand by ¨C confirming the principals and concepts of venue and stand hall layouts
Promote attendance by ¨C identifying tactics and ideas designed to increase stand visitor numbers
Sell at exhibitions by ¨C understanding the basics of selling on an exhibition stand
Follow up exhibitions more effectively by ¨C adopting a proven method to qualify, prioritise, chase and manage leads, and evaluate their overall company performance

...''

Phone:+44 (0) 1628 427200

School Address:

Cookham
Maidenhead
Berkshire
SL6 9QH
UK

Jobs & Resumes: London, Manchester
Houses & Roommates: London, Manchester

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