Integrated Marketing Communications Plan

CIM - The Chartered Institute of Marketing
London, Birmingham, United Kingdom

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' You may often wonder ¡®what integration actually means¡¯ and ¡®why should I bother to achieve it¡¯.

This workshop dissects the marcoms technique portfolio ¨C including traditional and new media, assisting you with what to do before writing a plan. Then, providing a six-stage framework for writing an integrated marcoms plan, making a plan ¡®live¡¯, sharing and managing it internally and externally.


Benefits for your organisation:

Organisations will benefit from a clear planning process and framework that can be used by all marketing teams within the organisation and an employee with a firm understanding of the strengths of a range of marcoms techniques and how they work together.


Benefits for you as an individual:

You will benefit from a clear planning framework, understanding how different media contributes to the marcoms mix and the confidence and enthusiasm that comes with discovering new ideas and approaches.


You will learn how to:

Gather information before beginning to plan
Choose and blend marcoms techniques effectively
Set communications objectives that can be measured
Write an integrated, efficient plan that maximises resources and delivers competitive differentiation
Use the plan as a working tool

...''

Phone:+44 (0) 1628 427200

School Address:

Cookham
Maidenhead
Berkshire
SL6 9QH
UK

Jobs & Resumes: London, Birmingham
Houses & Roommates: London, Birmingham

Creative Communicator
CRM - Relationship Marketing
Marketing Design
E-marketing - Marketing Using the Web
E-marketing - Web Design
Search Engine Marketing
Strategic Internet Marketing
Email Marketing
Event Management - Exhibitions
Finance for Non-Financial Managers
Internal Communications
Internal Marketing
Leadership Skills -Team Motivation Skills for Sales and Marketing Managers
Leadership Skills for New Managers
Essential Law for Marketers
The Law and Advertising
Market Research - Internet Research
Marketing Communications
Podcasting

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