Internal Marketing

CIM - The Chartered Institute of Marketing
London, Manchester, United Kingdom

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' As a marketer you are constantly focusing on your external customers. Your colleagues will struggle to understand what the marketing department does and more importantly their own roles and responsibilities in delivering the value proposition. This is a challenge for other departments too and therefore this workshop will be of interest to people in other functions such as IT and HR who feel that people don¡¯t understand why they are there and what they do.

This workshop is designed to address this internal - external ¡®blindspot¡¯. You will focus on your internal customers by utilising common marketing tools. This should educate and motivate everyone within the organisation to think ¡®customer¡¯ and deliver superior value.

Orange™ is a classic example of an innovative, customer-focused organisation. It invests a lot of resources in internal marketing very simply because it believes passionately that ¡®you can¡¯t be Orange on the outside unless you¡¯re Orange on the inside¡¯!


Benefits for your organisation:

The whole organisation will gain a better understanding of the marketing departments function through the use of significantly improved, focused internal communications. This will give you the opportunity to remove inter-departmental barriers or silos and integrate internal and external value-adding activities.

Other departments will benefit from the skills and techniques you are able to pass on to them, resulting in a better return on investment in marketing.


Benefits for you as an individual:

You will appreciate the logic and critical importance of internal marketing by understanding the processes, tools and techniques at your disposal. Your implementation of marketing initiatives will be based on solid internal foundations which should assist you in:

Reducing the potential for a disconnect between ¡®saying and doing¡¯
Improving you and your departments ¡®positioning¡¯ in the minds of colleagues
Learning from others¡® successes and failures with reference to best and worst practice


You will learn how to:

Build respect and trust for the marketing department
Use conventional ¡®external¡¯ marketing tools and techniques internally
Exploit the ¡®value-profit chain¡¯ to improve returns on marketing investment
Define precisely your product/service/initiative/programme and its objectives
Utilise a proven planning methodology to enhance the chance of success
Design, integrate and implement pivotal internal marketing communications
Exploit best practice with emphasis on quick wins and reinforcement
Meet common challenges and avoid classic pitfalls for the unwary
Use these new skills for the benefit of other people/departments
Measure the efficiency and effectiveness of your internal marketing efforts
Prove that your ¡®marketing¡¯ works

...''

Phone:+44 (0) 1628 427200

School Address:

Cookham
Maidenhead
Berkshire
SL6 9QH
UK

Jobs & Resumes: London, Manchester
Houses & Roommates: London, Manchester

Marketing Design
E-marketing - Marketing Using the Web
E-marketing - Web Design
Search Engine Marketing
Strategic Internet Marketing
Email Marketing
Event Management - Exhibitions
Finance for Non-Financial Managers
Integrated Marketing Communications Plan
Internal Communications
Leadership Skills -Team Motivation Skills for Sales and Marketing Managers
Leadership Skills for New Managers
Essential Law for Marketers
The Law and Advertising
Market Research - Internet Research
Marketing Communications
Podcasting
Marketing Essentials for Sales Professionals
Marketing Metrics

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