Essential Law for Marketers

CIM - The Chartered Institute of Marketing
London, Manchester, United Kingdom

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' Over the past 10 years the practice of marketing has attracted considerable attention from legislators both at home and in the wider EC. It is essential that marketers know clearly just how the Law impacts on their work and environment. This workshop will show clearly how you can keep up-to-date with the changes that affect YOU!


Benefits for your organisation:

Expensive time is too easy to waste and resources are too scarce to commit to projects that breach rules, regulations and laws in some material respect. This workshop will help marketers to become ¡°law-savvy¡±. They will learn what they can and can¡¯t do, then plan their work accordingly.


Benefits for you as an individual:

Marketers will be able to carry out their work with considerably more confidence as to its legality as well as developing the ability to speak fluently to internal and external legal advisers. They will know above all else where exactly to go to get the information they need about the Law.


You will learn how to:

Work within the common law aspects of the English legal system, such as contracts, tort, defamatory statements, copyrights, patents and trade marks
Understand and work within the legislative frameworks, understanding the law on privacy and information and their impact on the marcoms environment
Identify applicable EC laws
Work within and around the Law
Find the answers to questions you may have about the Law and marketing practice

...''

Phone:+44 (0) 1628 427200

School Address:

Cookham
Maidenhead
Berkshire
SL6 9QH
UK

Jobs & Resumes: London, Manchester
Houses & Roommates: London, Manchester

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Internal Communications
Internal Marketing
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Leadership Skills for New Managers
The Law and Advertising
Market Research - Internet Research
Marketing Communications
Podcasting
Marketing Essentials for Sales Professionals
Marketing Metrics
Marketing Planning Principles
Negotiation - Art of Influencing & Persuasion
Mobile Marketing

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