The Law and Advertising

CIM - The Chartered Institute of Marketing
London, Birmingham, Manchester, United Kingdom

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' In some significant recent cases, companies have incurred costs in the millions by having to withdraw advertising or even packaged goods due to claims they cannot substantiate. This can almost always be avoided. In most of these cases the problems have been brought about by ill-informed marketing decisions. This course will help you to avoid such decisions.


Benefits for your organisation:

No business wants its reputation for accuracy or truth questioned by its rivals or by consumers. We operate in a fast-changing world; a claim your business has long been making may no longer stand up to objective testing. This course is designed to help you focus on the claims you make for your product or about your rivals¡¯ products.


Benefits for you as an individual:

Are you confident that you know the extent of what is allowed when constructing promotional messages? The words you put into a piece you write could have major repercussions on your business and its revenue streams if someone chooses to challenge them. That¡¯s why you need to be right every time. This course will help you toward that goal.


You will learn how to:

Understand the ASA codes and how they impact on everything you do in this area
Explore the true meaning of words and how to use them in a sentence in a way that keeps your advertising claims within the Law
Interpret the rules that govern technical comparisons; what you can and cannot claim
Identify the relevant Law in this area and what it means to you
Take information from real cases and use the lessons learned to guide you in your own work
Avoid making the mistakes that could cost your company millions


...''

Phone:+44 (0) 1628 427200

School Address:

Cookham
Maidenhead
Berkshire
SL6 9QH
UK

Jobs & Resumes: London, Birmingham, Manchester
Houses & Roommates: London, Birmingham, Manchester

Strategic Internet Marketing
Email Marketing
Event Management - Exhibitions
Finance for Non-Financial Managers
Integrated Marketing Communications Plan
Internal Communications
Internal Marketing
Leadership Skills -Team Motivation Skills for Sales and Marketing Managers
Leadership Skills for New Managers
Essential Law for Marketers
Market Research - Internet Research
Marketing Communications
Podcasting
Marketing Essentials for Sales Professionals
Marketing Metrics
Marketing Planning Principles
Negotiation - Art of Influencing & Persuasion
Mobile Marketing
Pitching

Notice: The course description on this page was captured from the Internet as historical reference or submitted by visitors. It was archived statically and not updated from day to day.
 

Tips: Besides Acquiring latest course information by the search form, Students can also leave their study interests here and let schools callback.