Market Research - Internet Research

CIM - The Chartered Institute of Marketing
London, United Kingdom

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' The main focus of this ¡®hands-on¡¯ workshop is ¡®smarter searching¡¯ ¨C using search engines to rapidly find better quality market information relevant to you.

We will also evaluate how alternative online search tools and information sources can be used to find market information. This will include free and paid for online resources.


Benefits for your organisation:

By providing you with better online searching skills you will spend less time looking for information online. The organisations dependence on existing paid-for information sources can be reduced with their improved market knowledge. This will lead to more effective information dissemination throughout your organisation.


Benefits for you as an individual:

You will be able to reduce the time you take to find relevant information through developing:

A structured approach to Google advanced search queries
An awareness of the factors that determine the position of web sites appearing on Google search results
Alternative information sources and sourcing web sites relevant to your market
Internet skills you can use to support primary research


You will learn how to:

Achieve more relevant results through Google
Apply specialist tools and technique to online searching
Select the best approach to find free and paid-for marketing information for the B2C, B2B or not-for-profit sectors with UK and European emphasis
Plan and manage online primary research. You will be briefed on online approaches for collecting primary data from customers by profiling, surveys, focus groups and web analytics

...''

Phone:+44 (0) 1628 427200

School Address:

Cookham
Maidenhead
Berkshire
SL6 9QH
UK

Jobs & Resumes: London
Houses & Roommates: London

Email Marketing
Event Management - Exhibitions
Finance for Non-Financial Managers
Integrated Marketing Communications Plan
Internal Communications
Internal Marketing
Leadership Skills -Team Motivation Skills for Sales and Marketing Managers
Leadership Skills for New Managers
Essential Law for Marketers
The Law and Advertising
Marketing Communications
Podcasting
Marketing Essentials for Sales Professionals
Marketing Metrics
Marketing Planning Principles
Negotiation - Art of Influencing & Persuasion
Mobile Marketing
Pitching
Presentation Skills

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