Marketing Communications

CIM - The Chartered Institute of Marketing
London, Birmingham, United Kingdom

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' This introductory intensive workshop is designed to present the concept of marketing communications (marcoms) and how it performs as part of the marketing mix. The workshop aims to ensure that you have a basic understanding of the need to develop a marcoms strategy prior to any marketing activity. You will gain familiarity with the main tools to enable you to make a more professional judgement about which tools should be used and when.


Benefits for your organisation:

Your organisation will benefit from increased cost efficiency, effectiveness and measurement in the planning and execution of marcoms programmes. Further, as you become more familiar with these concepts your future training needs will be more easily identified.


Benefits for you as an individual:

You will increase your understanding of the role of marcoms in your organisation and have a greater awareness of the tools used in marcoms activity. This means that you can contribute to your organisation’s activity.


You will learn how to:

Analyse the role of marcoms within the marketing activity of your organisation
Uncover buyer and target needs to aid communications messages
Develop and write a marcoms strategy
Set measurable objectives
Approach the remuneration structure of professional providers such as advertising agencies
Review the main marcoms tools (advertising, direct mail, public relations and sales promotion)


...''

Phone:+44 (0) 1628 427200

School Address:

Cookham
Maidenhead
Berkshire
SL6 9QH
UK

Jobs & Resumes: London, Birmingham
Houses & Roommates: London, Birmingham

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Finance for Non-Financial Managers
Integrated Marketing Communications Plan
Internal Communications
Internal Marketing
Leadership Skills -Team Motivation Skills for Sales and Marketing Managers
Leadership Skills for New Managers
Essential Law for Marketers
The Law and Advertising
Market Research - Internet Research
Podcasting
Marketing Essentials for Sales Professionals
Marketing Metrics
Marketing Planning Principles
Negotiation - Art of Influencing & Persuasion
Mobile Marketing
Pitching
Presentation Skills
Product Management - B2C

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