Podcasting

CIM - The Chartered Institute of Marketing
London, United Kingdom

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' In just one morning you will pick up essential tips on the fundamentals of Podcasting and blogging.

Podcasting - you will consider tools for recording and implementing a powerful Podcasting e-campaign, as well as explore vital creative techniques to ensure your creative campaign harnesses the full potential of the latest cutting-edge technology used by leading international brands.

Blogging - you will learn how to write a perfect blog and encourage the right kind of audiences to respond to the message and spread your brand virally throughout the web.


Benefits for your organisation:

Integrate Podcasting (including video-casting) into your media-neutral campaigns
Develop long-term internal and external communication plans which help save costs when compared with traditional media channels
Write and spread your essential brand message via blogs


Benefits for you as an individual:
This is your chance to get to grips with one of the latest trends in marketing communications, ensuring that you are able to exploit any potential opportunities as they arise. You will also gain confidence when dealing with advertising and new media agencies, and be able to talk knowledgeably about the role that podcasting could have in your communications plans.

You will learn how to:

Extend traditional e-commerce marketing plans
Deepen the reach of your direct marketing campaigns
Appreciate the potential of new global broadcasting creative channels opened through Podcasting and blogging
Develop content for Podcasts (including video-casts) and blogs
Exploit new technologies to enhance the delivery of your brand message
Design a communications guidelines event
What are RSS feeds?
Blog engines ¨C pros and cons
How to Start your own blogging community
VOD-casting ¨C beyond blogging

...''

Phone:+44 (0) 1628 427200

School Address:

Cookham
Maidenhead
Berkshire
SL6 9QH
UK

Jobs & Resumes: London
Houses & Roommates: London

Finance for Non-Financial Managers
Integrated Marketing Communications Plan
Internal Communications
Internal Marketing
Leadership Skills -Team Motivation Skills for Sales and Marketing Managers
Leadership Skills for New Managers
Essential Law for Marketers
The Law and Advertising
Market Research - Internet Research
Marketing Communications
Marketing Essentials for Sales Professionals
Marketing Metrics
Marketing Planning Principles
Negotiation - Art of Influencing & Persuasion
Mobile Marketing
Pitching
Presentation Skills
Product Management - B2C
Product Management ¨C B2B

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