Marketing Essentials for Sales Professionals

CIM - The Chartered Institute of Marketing
London, United Kingdom

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' Now there is an exceptional workshop especially designed for sales teams wishing to learn how to successfully integrate their skills alongside those of their marketing colleagues. The workshop explains, enlightens and helps any sales professional looking to understand how marketing and sales can work together towards a common goal of success.

Benefits for your organisation:
Your organisation will lead by bringing together its sales and marketing teams, through establishing universal grounds of excellence, and encouraging greater inter-departmental communication. This will boost the overall ¡®bottom-line¡¯ contribution of your key teams.

Benefits for you as an individual:

In just one highly enjoyable and totally enlightening day you¡¯ll pick up the fundamental skills of marketing which will help develop your career, working relationships and value to your organisation.

You will learn how to:

Understand marketing and cut through the jargon
Enhance your sales figures through marketing
Collaborate effectively with your marketing colleagues
Develop new channels for your products or services
Make greater use of web marketing for tangible sales results
Improve promotions for your business-to-business or business-to-consumer products and services
Devise even better sales and marketing plans
Get more from creative and marketing suppliers
Gain even greater marketing support
Promote your brand through developing your marketing communications mix
Assert your role as part of a unified sales and marketing team

...''

Phone:+44 (0) 1628 427200

School Address:

Cookham
Maidenhead
Berkshire
SL6 9QH
UK

Jobs & Resumes: London
Houses & Roommates: London

Integrated Marketing Communications Plan
Internal Communications
Internal Marketing
Leadership Skills -Team Motivation Skills for Sales and Marketing Managers
Leadership Skills for New Managers
Essential Law for Marketers
The Law and Advertising
Market Research - Internet Research
Marketing Communications
Podcasting
Marketing Metrics
Marketing Planning Principles
Negotiation - Art of Influencing & Persuasion
Mobile Marketing
Pitching
Presentation Skills
Product Management - B2C
Product Management ¨C B2B
Project Management

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