Marketing Metrics

CIM - The Chartered Institute of Marketing
London, Birmingham, Manchester, United Kingdom

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' Marketers are continually in the spotlight and under pressure. Big questions such as ¡®what exactly do we get in return for our substantial expenditure on marketing?¡¯ are being asked.
This one day workshop is designed to help marketers begin to answer such questions by giving a process, some metrics, tools and techniques to measure marketing performance and, where appropriate, determine the return on marketing investment (ROMI).


Benefits for your organisation:

You will gain a better understanding of your value proposition and drivers and how the various marketing tools and techniques contribute to value delivery. Using focused measurement you will be able to appreciate the effort expended and rewards won. This will lead to a better ROMI and more confidence when allocating resources to the marketing function (in particular, annual budget).


Benefits for you as an individual:

You will understand the critical importance of measuring marketing performance, as well as critically assessing the efficiency and effectiveness of both your strategic and your tactical marketing activities. Learning from others¡¯ successes and failures, with reference to best and worst practice, you should be able to improve the ROMI. This will also help you to communicate more appropriately and effectively with your senior managers and directors.
You will leave the course with a series of tools, templates, checklists, exercises and techniques that will give you a good start in developing a ¡®state of the art¡¯ marketing performance measurement system.


You will learn how to:

Set ¡®SMART¡¯ marketing driving objectives
Design a marketing performance measurement system
Avoid common design, implementation and management pitfalls
Utilise common performance measurement frameworks (Balanced Scorecard, quality measurement processes, etc.)
Develop internally consistent metrics (linked to ¡®SMART¡¯ objectives) using a ¡®Metric Definition¡¯ template
Calculate the ROMI at strategic (customer) and tactical (mix) level
Develop marketing plans with the emphasis on good implementation, evaluation and feedback
Measure both the efficiency and the effectiveness of strategic and tactical marketing activities
Design and deliver appropriate and targeted marketing activity reports and indicators
Ensure that marketing is seen as focused, accountable and adding value


...''

Phone:+44 (0) 1628 427200

School Address:

Cookham
Maidenhead
Berkshire
SL6 9QH
UK

Jobs & Resumes: London, Birmingham, Manchester
Houses & Roommates: London, Birmingham, Manchester

Internal Communications
Internal Marketing
Leadership Skills -Team Motivation Skills for Sales and Marketing Managers
Leadership Skills for New Managers
Essential Law for Marketers
The Law and Advertising
Market Research - Internet Research
Marketing Communications
Podcasting
Marketing Essentials for Sales Professionals
Marketing Planning Principles
Negotiation - Art of Influencing & Persuasion
Mobile Marketing
Pitching
Presentation Skills
Product Management - B2C
Product Management ¨C B2B
Project Management
Public Relations

Notice: The course description on this page was captured from the Internet as historical reference or submitted by visitors. It was archived statically and not updated from day to day.
 

Facts: This website holds more than 300,000 training course records worldwide, with hundreds of new postings daily. All services in this website are free!