Marketing Planning Principles

CIM - The Chartered Institute of Marketing
London, Birmingham, Manchester, United Kingdom

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' This workshop is especially useful for marketing managers having to prepare a marketing plan for the first time. You may be reviewing the effectiveness of your current plans.

Senior Managers will also find this workshop invaluable when needing to evaluate the plans submitted to them by specialists.


Benefits for your organisation:

Your organisation will begin to benefit from more precise planning and implementation.


Benefits for you as an individual:

Through the application of a case study, you will be able to write more effective marketing plans, manage the process of putting plans together and ensure their implementation back at work.


You will learn how to:

Apply a logical step-by-step process to produce a sound marketing plan
Develop marketing plans with greater confidence
Obtain maximum support from colleagues in preparing marketing plans
Command maximum support in the implementation of plans
Contribute more to the marketing effectiveness of your organisation
The overall marketing planning process
The contents of the marketing audit and how to make SWOT effective
How to write marketing objectives and determine the strategic thrust of your organisation
Market segmentation and brand positioning

...''

Phone:+44 (0) 1628 427200

School Address:

Cookham
Maidenhead
Berkshire
SL6 9QH
UK

Jobs & Resumes: London, Birmingham, Manchester
Houses & Roommates: London, Birmingham, Manchester

Internal Marketing
Leadership Skills -Team Motivation Skills for Sales and Marketing Managers
Leadership Skills for New Managers
Essential Law for Marketers
The Law and Advertising
Market Research - Internet Research
Marketing Communications
Podcasting
Marketing Essentials for Sales Professionals
Marketing Metrics
Negotiation - Art of Influencing & Persuasion
Mobile Marketing
Pitching
Presentation Skills
Product Management - B2C
Product Management ¨C B2B
Project Management
Public Relations
Sales - Tendering Skills

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