Mobile Marketing

CIM - The Chartered Institute of Marketing
London, United Kingdom

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' Statistics like these indicate just how pervasive and integrated mobiles are in our daily personal and, for many of us, business lives. This one day workshop will introduce you to this phenomenally powerful, versatile and currently quite under-utilised e-marketing tool.


Benefits for your organisation:

Some pundits and futurologists predict that ¡®the mobile¡¯ is the computer interface of the future. Given this, and the fact that everyone seems to have one, it seems sensible to try to understand and exploit this exciting marketing interface.

Your organisation will be able to understand and utilise this mass marketing tool as it becomes increasingly relevant in the marketing mix and gains importance as we move from ears to eyes and multimedia.




Benefits for you as an individual:
The workshop is designed to help you understand the ins and outs of mobile marketing. This includes making the jargon more understandable (3G, 4G, SMS, MMS, WAP/mobile internet) and the methods you can use to integrate it within your off- and online marketing activities.
Using best and worst practice case studies as well as various hands-on exercises, you will appreciate what mobile marketing can (and can¡¯t) do, from building awareness, interest and desire to stimulating action and cementing relationships and loyalty.


You will learn how to:

Build your mobile brand
Design a ¡®permission based¡¯ and customised mobile marketing strategy
Develop, test and implement successful SMS and/or MMS mobile marketing campaigns
Use tried and tested mobile marketing tips, tricks and techniques to ensure success
Integrate mobile marketing with other off- and online marketing activities to produce synergy
Avoid common traps, pitfalls, technology, content and delivery issues and worst practice
Identify and select mobile marketing partners such as specialist consultancies, agencies and operators
Develop and execute mobile (M) advertising, commerce, CRM, direct response, promotion and word-of-mouth (viral)
Develop campaigns which comply with the latest data protection, privacy and electronic communications legislation
Keep abreast of what¡¯s happening in the industry as well as key underlying trends such as localisation
Set appropriate budgets within the context of the various payment options available
Continuously measure and evaluate your mobile marketing efforts

...''

Phone:+44 (0) 1628 427200

School Address:

Cookham
Maidenhead
Berkshire
SL6 9QH
UK

Jobs & Resumes: London
Houses & Roommates: London

Leadership Skills for New Managers
Essential Law for Marketers
The Law and Advertising
Market Research - Internet Research
Marketing Communications
Podcasting
Marketing Essentials for Sales Professionals
Marketing Metrics
Marketing Planning Principles
Negotiation - Art of Influencing & Persuasion
Pitching
Presentation Skills
Product Management - B2C
Product Management ¨C B2B
Project Management
Public Relations
Sales - Tendering Skills
Sales - Leveraging Customers
Sales - Prospecting, Cold Calling, Reaching Decision Makers and New Customer Acquisition

Notice: The course description on this page was captured from the Internet as historical reference or submitted by visitors. It was archived statically and not updated from day to day.
 

Facts: We serve the schools and students around the world. Major visitors come from India, United States, United Kingdom, Canada, Australia, Philippines, Malaysia, Singapore and South Africa.