Product Management - B2C

CIM - The Chartered Institute of Marketing
London, Birmingham, Manchester, United Kingdom

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' This workshop provides an overview of the principles of product and brand management as applied to B2C (business to consumer) goods and services markets using a combination of presentations, discussions, exercises and market specific examples. Participation will be an important feature of the day and delegates will be encouraged to relate key concepts to your own situation.


Benefits for your organisation:

Increased capability to maximise the performance of individual brands, products and products lines/groups
A more systematic method for managing products and brands
A clearer definition of the product and brand management role and tasks
Increased sensitivity to internal and external factors likely to affect product and brand performance
Practical techniques for implementing product and brand management
More motivated product/brand managers


Benefits for you as an individual:

You will benefit by exploring the range of roles carried out by product and brand managers and understanding the techniques and tools you can use to improve performance. You will be able to adopt a proactive approach to product/brand management and so increase your value to your employer.

Checklists and tools are provided to help you turn learning into practice.


You will learn how to:

Define your role and responsibilities in your organisation
Understand the similarities and differences between product, brand and category management
Conduct a customer and competitive analysis
Identify your key information needs and sources
Understand and contribute to the product development process
Identify the critical issues in developing a new product launch plan
Evaluate your product/brand range and suggest alternatives for performance improvement
Develop appropriate product strategies based on an analysis of the lifecycles of your products/brands
Understand the key elements and stages in building a product or brand plan
Integrate appropriate pricing, place and promotional factors into a product or brand plan


...''

Phone:+44 (0) 1628 427200

School Address:

Cookham
Maidenhead
Berkshire
SL6 9QH
UK

Jobs & Resumes: London, Birmingham, Manchester
Houses & Roommates: London, Birmingham, Manchester

Market Research - Internet Research
Marketing Communications
Podcasting
Marketing Essentials for Sales Professionals
Marketing Metrics
Marketing Planning Principles
Negotiation - Art of Influencing & Persuasion
Mobile Marketing
Pitching
Presentation Skills
Product Management ¨C B2B
Project Management
Public Relations
Sales - Tendering Skills
Sales - Leveraging Customers
Sales - Prospecting, Cold Calling, Reaching Decision Makers and New Customer Acquisition
Sales - Telephone Selling
Sales Forecasting and Inventory Planning
Service Marketing

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