Public Relations

CIM - The Chartered Institute of Marketing
London, Birmingham, United Kingdom

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' This workshop is delivered at an introductory level suitable for private, public and voluntary sectors. The programme is especially suitable for anyone who is becoming involved with Public Relations (PR) for the first time, graduate recruits, managers who have recently assumed PR responsibilities and those who have responsibility for PR staff but little relevant experience.

Benefits for your organisation:

Better planning increases the organisation¡¯s knowledge of the media. Delivering effective internal PR activities, without having to use external suppliers, will create and sustain your corporate reputation.




Benefits for you as an individual:

You will develop a grounding in the theory and practice of PR: stronger writing skills; more focused planning; successful evaluation of PR campaigns and a sound knowledge of how the media operates.


You will learn how to:

Identify the difference between branches and specialisations within the PR framework
Understand the linkage (and managerial confusion) between PR and Marketing
Create a PR plan ¨C either for a project or for a longer campaign
Evaluate the success of activities within your PR plan
Understand how the media operates
Understand why media is key to creating and sustaining a positive corporate reputation
Identify opportunities to place stories in the media
Write for the media proficiently

...''

Phone:+44 (0) 1628 427200

School Address:

Cookham
Maidenhead
Berkshire
SL6 9QH
UK

Jobs & Resumes: London, Birmingham
Houses & Roommates: London, Birmingham

Marketing Essentials for Sales Professionals
Marketing Metrics
Marketing Planning Principles
Negotiation - Art of Influencing & Persuasion
Mobile Marketing
Pitching
Presentation Skills
Product Management - B2C
Product Management ¨C B2B
Project Management
Sales - Tendering Skills
Sales - Leveraging Customers
Sales - Prospecting, Cold Calling, Reaching Decision Makers and New Customer Acquisition
Sales - Telephone Selling
Sales Forecasting and Inventory Planning
Service Marketing
Social Marketing
Sustainability in Marketing
Time Management

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