Service Marketing

CIM - The Chartered Institute of Marketing
London, Birmingham, Edinburgh, Manchester, United Kingdom

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' This workshop will provide you with the knowledge and understanding of the key principles that underpin the delivery of great service. You will receive guidelines for a systematic approach to ensuring customer needs and expectations are met through your effective management of the service experience.


Benefits for your organisation:

You will gain a practical understanding of the issues involved in the marketing of a service. The principles that are learnt can be applied in the workplace so that valuable customers are acquired and retained. The problems that are encountered when offering an intangible product can be tackled with more confidence.


Benefits for you as an individual:

You will understand the role and importance of the customer experience that can be delivered with service marketing. Whilst acquiring a foundation of service marketing knowledge. This workshop will help you to establish guidelines for a systematic approach to finding and keeping customers.


You will learn how to:

Apply the basic concepts and principles of service marketing
Segment your customers and position your organisation in the marketplace
Research your customer needs to discover the service benefits that they really value
Managing the customer service experience
Managing the extended marketing mix
Understand current issues and developments in the marketing of services
Recognise good and avoid bad service marketing practice
Contribute more effectively to the service marketing activities of your organisation

...''

Phone:+44 (0) 1628 427200

School Address:

Cookham
Maidenhead
Berkshire
SL6 9QH
UK

Jobs & Resumes: London, Birmingham, Edinburgh, Manchester
Houses & Roommates: London, Birmingham, Edinburgh, Manchester

Presentation Skills
Product Management - B2C
Product Management ¨C B2B
Project Management
Public Relations
Sales - Tendering Skills
Sales - Leveraging Customers
Sales - Prospecting, Cold Calling, Reaching Decision Makers and New Customer Acquisition
Sales - Telephone Selling
Sales Forecasting and Inventory Planning
Social Marketing
Sustainability in Marketing
Time Management
Trade Marketing

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