Social Marketing

CIM - The Chartered Institute of Marketing
London, United Kingdom

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' There are as yet no formal professional qualifications for would-be social marketers and most social marketers have either made the transition from mainstream marketing or have no formal marketing background at all. This course allows the opportunity to help your newly recruited marketers grasp the essentials of social marketing and demonstrates how tried and tested marketing techniques can be applied in this context.

Benefits for your organisation:
This workshop can benefit your organisation in one of two ways; firstly, it will help your marketers identify the tools they possess that will enable them to generate customer insight and, secondly, by enhancing or focusing the skills of your marketing teams it can directly lead to the achievement of key behavioural outcomes you wish to achieve within a targeted group.

Benefits for you as an individual:
This workshop will help you to get up to speed rapidly with the requirements and demands of this new marketing environment so that reorientation time is kept to a minimum and you are able to make a positive contribution to your organisation with as little lost time as possible.

You will learn how to:

What social marketing is and what it can and cannot do
Understanding behaviours
The marketing mix in social marketing interventions
The 4 Ps and beyond¡­
Building and using consumer/customer insights: the person-centred approach
The use of segmentation in social marketing
Social marketing planning

...''

Phone:+44 (0) 1628 427200

School Address:

Cookham
Maidenhead
Berkshire
SL6 9QH
UK

Jobs & Resumes: London
Houses & Roommates: London

Product Management - B2C
Product Management ¨C B2B
Project Management
Public Relations
Sales - Tendering Skills
Sales - Leveraging Customers
Sales - Prospecting, Cold Calling, Reaching Decision Makers and New Customer Acquisition
Sales - Telephone Selling
Sales Forecasting and Inventory Planning
Service Marketing
Sustainability in Marketing
Time Management
Trade Marketing

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