Sustainability in Marketing

CIM - The Chartered Institute of Marketing
London, Birmingham, Manchester, United Kingdom

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' If you think you can ignore sustainability, think again¡­you can¡¯t: it¡¯s an issue that is set to become critical to a marketer¡¯s job in the future. This one day course will provide you with an understanding of the issues which underpin sustainability, explore its application in the marketer¡¯s job and help you create a framework for achieving it.

Benefits for your organisation:
Organisations increasingly require their marketing functions to understand sustainability issues, and the implications for marketing strategy and execution, so that marketers can contribute to, and reflect, the evolving corporate agenda. Your organisation will be helped to embed sustainability as a differentiating factor to enhance your competitiveness, whilst building confidence that you are addressing a wide range of sustainability issues.

Benefits for you as an individual:
Marketers will secure an important new addition to their marketing toolkit, enabling them to better assess where sustainability issues impact on their job and provide new opportunities. There is a real opportunity for marketing to move centre stage within your business in the rapidly evolving development in sustainability thinking.

You will learn how to:

Identify key sustainability issues relevant to marketing
Understand the implication of new business reporting requirements to marketing
Build an awareness of changing consumer attitudes and behaviour
Develop new segmentation and adoption models for your brands
Audit the marketing mix from a sustainability perspective
Create potential new sources of competitive advantage
Integrate sustainability into marketing thinking and practice
Avoid the dangers of tokenism, scare-mongering, discredited claims and getting left behind
Benefit from the experiences of other companies and brands

...''

Phone:+44 (0) 1628 427200

School Address:

Cookham
Maidenhead
Berkshire
SL6 9QH
UK

Jobs & Resumes: London, Birmingham, Manchester
Houses & Roommates: London, Birmingham, Manchester

Product Management ¨C B2B
Project Management
Public Relations
Sales - Tendering Skills
Sales - Leveraging Customers
Sales - Prospecting, Cold Calling, Reaching Decision Makers and New Customer Acquisition
Sales - Telephone Selling
Sales Forecasting and Inventory Planning
Service Marketing
Social Marketing
Time Management
Trade Marketing

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