Trade Marketing

CIM - The Chartered Institute of Marketing
London, United Kingdom

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' The growing importance of retailers and other trade intermediaries to the success of brand marketing is being reflected in the formation of trade marketing teams.
The key drivers of this are threefold:

The impact of channels on marketing performance
The shift of power from brand marketers to retailers and other trade intermediaries
The development and use of analytical and planning tools (e.g. category management) by large players
If you are affected by these changes, this workshop is for you.


Benefits for your organisation:

Many organisations face distribution challenges ¨C getting their products on retailers¡¯ shelves, or even achieving the desired display. If this applies to your organisation, you will learn how to manage this better, by developing and delivering channel and key account plans that meet retailers¡¯ (or other intermediaries¡¯) requirements. This helps your organisation to focus marketing expenditure on what improves or delivers distribution.


Benefits for you as an individual:

You will understand the latest developments and challenges in trade marketing and see how these apply to you and your organisation through sharing experiences with peers in comparable organisations and through understanding the core principles of effective trade marketing.


You will learn how to:

Determine the critical trade channel challenges facing brand marketers
Match trade marketing planning and activities with brand marketing planning and activities
Monitor channel performance to ensure strong channel relationships

...''

Phone:+44 (0) 1628 427200

School Address:

Cookham
Maidenhead
Berkshire
SL6 9QH
UK

Jobs & Resumes: London
Houses & Roommates: London

Public Relations
Sales - Tendering Skills
Sales - Leveraging Customers
Sales - Prospecting, Cold Calling, Reaching Decision Makers and New Customer Acquisition
Sales - Telephone Selling
Sales Forecasting and Inventory Planning
Service Marketing
Social Marketing
Sustainability in Marketing
Time Management

Notice: The course description on this page was captured from the Internet as historical reference or submitted by visitors. It was archived statically and not updated from day to day.
 

Facts: We provide free training course catalog service since 2003, in English and Chinese. Tens of thousands of visitors search our database from our portal and partners' websites each day.