Marketing for Non-Marketing Managers

Chartered Management Institute
London, United Kingdom

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' In an increasingly competitve environment, organisations need to respond quickly to meet their customers’ needs. Marketing is no longer the domain of a separate department but is now the responsiblity of all managers.

This is two-day interactive workshop helps managers to understand that marketing is an essential part of business planning and delivery. It provides managers with the skills and undertanding of the marketing process. There is an opportunity at the end of the course to try out new-found marketing techniques by pitching for business as a marketing consultant.

Course membership

Managers at all levels who have no formal marketing training
Organisations which are seeking to improve products and/or service delivery to customers and become more competitive
Course benefits

Become more responsive to customer needs
Improved communication with customers
Achieve a wider awareness of the organisation
Differentiate the organisation from the competition
Course outline

What is marketing and how does a manager make a difference
Learn about the ’marketing mix’ and how to use it to benefit your organisation
Developing marketing plans
How to do marketing research and understand what customers really want
How to market service effectively
Understanding marketing communications
Managing promotions
Managing internet marketing
Look at real examples of other organisations’ marketing techniques and learn from their successes and failures
Course methods

This workshop will be highly participative and your seminar leader will present, guide and facilitate the learning, using a range of methods including discussions, videos, case studies and exercises. Where appropriate, these will include real issues brought to the workshop by delegates.

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Phone:+44 (0)20 7497 0580

School Address:

Management House
Cottingham Road
Corby
Northamptonshire
NN17 1TT

3rd Floor
2 Savoy Court
Strand
London
WC2R 0EZ

Jobs & Resumes: London
Houses & Roommates: London

Pitching for Business
Project Management: Practical Tools and Techniques
Project Management: The People Dimension
Speaking and Presentation Skills
Time Management and Personal Effectiveness
Written Communication Skills
Writing Reports and Proposals
Certificate in Management
Diploma in Management
Executive Diploma in Management
Problem Solving & Decision Making
Time Management
Managing Change
Effective Leadership
Presentation

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