Marketing

University of Canberra
Canberra, ACT, Australia

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' This course is designed for those who are currently employed in marketing, who are looking at entering employment in marketing, or who are seeking better understanding of the principles and processes of successful marking strategies.

COURSE AIMS AND OBJECTIVES
This one-day course will cover all the essential elements of marketing that are required for drawing-up a marketing plan. The course aims to provide participants with the key skills to plan, develop and implement successful marketing strategies.

COURSE CONTENT
The main topics to be covered include:

The mind-set required for successful marketing;
Company organisation required for marketing-oriented approaches;
The process of marketing strategy formulation;
The positioning of products for competitiveness;
How to reach relevant customers;
How to approach research;
How to understand the buyer¡¯s mind;
What to consider in product strategy;
How to improve services;
The elements of price and promotion, and distribution strategies; and
Bringing it all together in a marketing planning format.
METHOD AND DELIVERY
The subject will be delivered over one day using especially designed communication aids.
The basis of teaching and learning will be a comprehensive Study Guide, which will contain:
a summary of the lecture material,
case studies,
questions and answers, and
a format for marketing plans.
...''

Phone:+61 2 6201 2977

School Address:

Professional Management Programs (PMP)
University of Canberra Innovation Centre
Building 22
University Drive South
Bruce ACT 2617
Australia



Jobs & Resumes: Canberra
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