eBusiness Certificate

National University
Bakersfield, Fresno, Sacramento, Stockton, Henderson, United States

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' This web-based course provides a comprehensive introduction to eBusiness, or business that takes place online. eBusiness is increasingly important in our networked world of global transactions and global competition. Course materials included. 200 hours

Course Outline:

Introduction to eBusiness

The Digital Economy
eBusiness Fundamentals
Introduction to eBusiness Technologies
The eBusiness Consumer
Legal and Ethical Issues of eBusiness
Business-to-Business eBusiness
Electronic Retailing

eBusiness Transactions: Shopping Carts and Payment Options
Tracking Customers
Security Issues, Strategies, and Resources
Interactive Communication with Customers and Partners
Customer-Pleasing eService
Know Your Competition
Introduction to eBusiness Web Design

Web Design Strategies and Concepts
Web Design Architectures and Infrastructures
Web Design Tools I: HTML, XTL, Java, etc.
Web Design Tools II: Plugins and Multimedia
Personalization, Persuasion, and Related Design Strategies
Web Design Trends: Preparing for the Future
eBusiness Marketing

eMarketing Strategies and Options
eMarketing Resources
Encouraging Customer Participation
Creating Online Communities
Customer Service and Marketing
eBusiness Infrastructures

Ecommerce Industry Structures
Alliances, Partners, Outsourcing
Portals and Search Engines
Governmental Structures and Resources
Keeping Track of Innovations and Changes
...''

Phone:(858) 541-7701

School Address:

Bakersfield Campus
4560 California Avenue
Suite 300
Bakersfield, CA 93309-1150

Fresno Campus
20 River Park Place West
Fresno, California 93720-1551

Sacramento Campus
9320 Tech Center Drive
Sacramento, California 95826-2558

Stockton Campus
3520 Brookside Road
Stockton, California 95219-2319

Henderson Campus
2850 W. Horizon Ridge Parkway
Suite 301
Henderson, Nevada 89052
Phone: (702) 531-7800


Jobs & Resumes: Bakersfield, Fresno, Sacramento, Stockton, Henderson
Houses & Roommates: Bakersfield, Fresno, Sacramento, Stockton, Henderson

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