Master of Business Administration/Marketing

Bakersfield Learning Center - University of Phoenix
Bakersfield, California, United States

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' The Master of Business Administration/Marketing program is designed to enhance the management skills students need to function effectively within a marketing organization. Students will create and defend their solutions to problems of crisis management, profitable growth opportunities, and change leadership. Throughout the program, students gain experience in distilling a situation into a well-defined problem; applying tools and concepts to analyze a variety of alternative solutions; and selecting and defending their recommended course of action.

The Master of Business Administration program at University of Phoenix utilizes problem-based learning where students refine their problem solving skills along with their communication, creativity, information utilization, and critical thinking skills. They are assessed on the basis of their use of the problem solving process (which employs a general rubric) as well as their communication and critical thinking skills during their presentation.

In the MBA/MKT specialization, students will create complex business problem solving scenarios drawing upon skills and competencies mastered during the program. Students will gain experience in distilling a situation into a well-defined business problem to exploit marketing-based opportunities for an organization of their choice. They will apply business tools and concepts to analyze a variety of alternative solutions, and will receive feedback on the choices they make. They will defend their solutions and recommend a course of action and performance- based evaluation metrics for the business problem.

The MBA/MKT consists of 45 credit hours and includes three proficiency courses (MBA/501, MBA/502, and MBA/503), which may be satisfied in one of the following ways:

1) Undergraduate business degree conferred within the past 10 years; or

2) Comparable undergraduate business coursework that meets the University’s standard course waiver criteria; or

3) Comparable graduate business coursework that meets the University’s standard course waiver criteria -- only if no undergraduate business coursework can be applied.

Students may also waive up to an additional nine credits using graduate courses that meet the University’s standard course waiver criteria. There is a minimum residency requirement of 27 credits to complete the MBA program.
...''

Phone:(888) 828-2755

School Address:

Bakersfield Learning Center
University of Phoenix
4900 California Avenue,
Bakersfield, California 93309 USA

Jobs & Resumes: Bakersfield
Houses & Roommates: Bakersfield

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Notice: The course description on this page was captured from the Internet as historical reference or submitted by visitors. It was archived statically and not updated from day to day.
 

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