Marketing

University of Phoenix Salem Learning Center
Salem, Oregon, United States

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' The Bachelor of Science in Business (BSB) undergraduate degree program is designed to prepare graduates with the requisite knowledge, skills, and values to effectively apply various business principles and tools in an organizational setting. The BSB foundation is designed to bridge the gap between theory and practical application, while examining the areas of accounting, critical thinking and decision-making, finance, business law, management, marketing, organizational behavior, research and evaluation, and technology. Students are required to demonstrate a comprehensive understanding of the undergraduate business curricula through an integrated topics course. Special emphasis is placed on critical business threads throughout the program, which include: globalization, innovation, ethics, technology, diversity, and e-business.

Marketing managers need creative, analytical, and leadership abilities to manage the marketing function of the business enterprise. The Marketing Major addresses how to identify customer needs, how to communicate information about products and services to customers and potential customers, where to market, the pricing of products and services, and how to respond to growing demands in different countries and cultures. The marketing major includes a foundational marketing course upon which further study in the areas of buyer behavior, advertising, marketing research, and international marketing is based.

This undergraduate degree program has a 60 credit Required Course of Study: 34 credits are allocated to the Bachelor of Science in Business foundation and 21 credits are allocated to the Marketing major. Select courses have prerequisite requirements. In addition to the Required Course of Study, students must satisfy General Education and Elective requirements to meet the 120 (124 for Kansas) semester-credit minimums required for completion of the degree
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Phone:(503) 585-0612

School Address:

University of Phoenix - Salem Learning Center
670 Hawthorne Avenue SE Suite 110
Salem, Oregon 97301 USA

Jobs & Resumes: Salem
Houses & Roommates: Salem

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MBA
Master of Business Administration/Global Management
Master of Business Administration/Human Resources Management
Master of Business Administration/Technology Management

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