Marketing and Sales

Colorado Technical University - North Kansas City
Kansas City, Missouri, United States

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' In a competitive global market, successful businesses realize the importance of understanding their markets and developing relationships with their customers. All marketing activities are designed to help get a good or service to users/consumers, to change behaviors or to influence ideas. Marketing skills are a necessity in nearly every setting and profession in order to ensure economic survival.

The Associate of Applied Science in Business Administration (AASBA) with a concentration in Marketing and Sales is designed to prepare you to understand and apply marketing, sales and management principles in order to contribute to organizational success. The program emphasizes a strong base of business fundamentals and provides important undergraduate foundation studies in such areas as English, math, social science and technology. Courses are taught by faculty members who bring real-world business experience into the classroom.

The AASBA with a concentration in Marketing and Sales satisfies the course requirements for the first two years of the Bachelor of Science in Business Administration (BSBA) degree program.

What skills can I learn?
Students who successfully complete the AASBA with a concentration in Marketing and Sales should be able to:
Explain the core areas of marketing within an organization.
Describe the universal marketing processes for consumers and organizational markets.
Use business computer applications and software to create and develop business/marketing documents and reports.
Analyze the benefits and consequences of marketing activities on the physical environment and on the lives of buyers.
Develop appropriate career and professional skills for the marketing field.

What are some possible career opportunities?
With this degree program, you can prepare for a position as an account or sales executive, marketing researcher, marketing coordinator, marketing promotion specialist, advertising agency professional, retail/service manager or sales representative. Career opportunities in marketing exist in domestic and international businesses, and organizations of all types and sizes—both profit and nonprofit.

Built-in Professional Certificates
The AASBA with a concentration in Marketing and Sales includes the following built-in Professional Certificates:
Basics of Accounting and Finance (with elective FINC400)
Business Fundamentals (with elective HRMT310)
Business in the Global Environment
Management Essentials
These Professional Certificates can be earned without additional courses. ...''

Phone:1-816-472-7400

School Address:

Colorado Technical University - North Kansas City
520 East 19th Avenue
North Kansas City, MO 64116 USA

Jobs & Resumes: Kansas City
Houses & Roommates: Kansas City

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